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how to use Facebook ads

For those who want to make a living online and from sales it’s important to have a funnel full of leads and prospects to have consistent income and sales.

Of course, that’s easy to say. It’s quite another thing to actually do. If you’ve struggled to build your mailing list, aren’t sure what your conversion rates are (or what changes affect them), and don’t quite know what entices people to buy your programs, don’t feel bad.

Get 10 days free access to my step by step training on Facebook ads in my membership site.

Many, many business owners are in your same boat. Business owners know the money really is in the list, and that they need a plan to fill their sales funnel.

You might have tried ideas like

  • Free opt-in like a checklist, resource guide, challenge.
  • Guest posting
  • Writing a book and publishing on Amazon

However, a faster way to start your sales funnel can be Facebook Ads.  If done right it can provide qualified leads to your funnel.

Here’s what you need to be successful.

Step 1: Create An Outstanding Offer

Unfortunately, it’s not as easy as just sending people to a sales page.  It’s more effective to promote a high-quality free offer that provides exceptional value to your ideal client. This offer should:

  • Now your customer’s pain point
  • Offer valuable information your ideal client needs and wants

Because people are so busy this doesn’t have to be a huge book.  Just something fast and valuable – a quick win.

Step 2: Determine how to monetize

A funnel needs a landing page, a download page, the incentive, and an email autoresponder follow-up sequence.  However, your funnel needs to be monetized before you start running ads.

This can be through affiliate links, upsell offers, 50% off coupon delivered through email.

Step 3: Map out your funnel

The most profitable funnels all have one thing in common: They skillfully answer the “what’s next” question with exactly the right product or service at exactly the right time.  The funnel should always move the buyer to the next step.

The right autoresponder can help move the potential client through different paths.  Click funnels and Active Campaign are my favorite options.

If you are going to run affiliate programs for your product I recommend ThriveCart since there is no ongoing monthly fee compared to other funnel software that can run $297/month.

Step 4: Define Your Target Audience

You need to have a very defined understanding of your target audience to make sure your ads are seen by the right people.  Consider:

  • Her demographic (age, sex, marital status, etc.)
  • Her interests
  • Her language and location
  • Her hobbies
  • And many, many other options

Step 5: Design Great Landing Pages

When you’re running paid ads, your landing page is critical to your success. It’s often the very first encounter a new reader has with your brand, your personality, and your content.

And you have about three seconds to make a great impression.  You’ll most likely want to use a landing page creator such as LeadPages or ClickFunnels.  Both LeadPages and ClickFunnels integrate with all the most common autoresponder services, so all that’s left for you to do is create your copy, add an image to represent your offer, and plug in your autoresponder code.  You can also create great landing pages with Divi.

Watch my free video on how to build a Divi website in 10 mins.

Step 6: Setup Your Email Autoresponder Sequence

Once your new subscriber has opted in, she’ll receive an email message from you. Of all the emails you send, either as a part of an autoresponder series or as a broadcast, this is the one that will have the highest open rates—sometimes in excess of 75%—so it pays to put some thought into what you want to say here.

Just like your download page, you could make another offer. Again, your new subscriber is primed to take action, so now is a good time to tell her what her next step is.

You could also take this opportunity to help her learn more about you and your business by encouraging her to actually consume the content she’s just received.  Also, use this time to encourage your readers to use the content you gave them in the freebie.

Step 7: Determine The Ad Goal

Whew! Now that you’ve spent some time developing your opt-in incentive, defining your audience, and mapping out your funnel, it’s finally time to get down to business with Facebook ads.

To start, you’ll need to determine the type of ad you’ll run. Options include:

  • Page likes. Your ad will prompt people to “like” your business or fan page.
  • Website visit. This ad asks people to click through to your website or landing page.
  • Boosted posts. This ad is simply a Facebook page post which you’re paying to show to a greater audience.
  • Reach a local audience. This ad is ideal for brick and mortar businesses to reach customers in their area.
  • Get people to claim your offer. Designed for retail stores promoting a coupon or other discount.
  • Lead ads. This new type of Facebook ad makes it easy for people to sign up for your offer, because Facebook will automatically fill in their information with the click of a button.

Step 8: Write Great Sales Copy

Study other high performing ads.

Take screenshots of them and save them in a “swipe” file. As you notice each one, ask yourself:

  • What about this ad captured my attention?
  • How do I know I’m the correct audience?
  • What is the offer?
  • Why is it compelling (or not)?
  • Which words specifically make me want to click?

Think about the image as well. What makes it eye-catching? Does it contain text or not? What do you like about it? What do you dislike?

Step 9: Test, Track and Tweak

Track your stats like

  • Your CTR (click through rate) to your link. Facebook counts and tracks all clicks on your ad, whether it’s to like your page or check out your offer, but the one that really counts is the CTR to your landing page. The higher the percentage the better.
  • Your CPC (cost per click) to your link. This is how much you are charged each time someone clicks through to your landing page. The lower the cost the more effective your ad is.

Split testing of various ads is also a great idea.

 

 

 

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